
2018
Urus
URUS
OVERVIEW
Automobili Lamborghini launches its third model, the Lamborghini Urus, the first super sport utility vehicle, and creates a new niche in the luxury segment with benchmark power, performance and driving dynamics, design, luxury and utility unprecedented daily.
“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus takes the SUV to a previously impossible level, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion, as well as daily driving in various environments,” says Stefano Domenicali, President and CEO of Automobili Lamborghini. “The Urus fits perfectly into the Lamborghini family as a high-performance car. It is the culmination of intensive development and passionate craftsmanship to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, both for our brand and for our customers.