AD PERSONAM WORKSHOP

The Ad Personam workshop in Sant’Agata Bolognese allows its customers to configure their Lamborghini in an exclusive and personalized way. In this place it is possible to browse all the options of the range, choosing from unique materials and tailor-made details. Through the “phygital” experience, which combines the physical and digital worlds, customers can touch materials, listen to the roar of the engine and view advanced configurations in real time.

Accompanied by a Vehicle Configuration Specialist, customers experience an immersive journey, which includes a tour of the production departments and the possibility of finding inspiration for colors and finishes by observing the rendering on the vehicles displayed outside. An experience that strengthens the deep bond with the Lamborghini family, transforming personalization into an unforgettable moment.